Mobile gaming is a $68.5 billion global business, and investors are buying in

Omer Kaplan Contributor Omer Kaplan is CMO and co-founder at ironSource. More posts by this contributor Why non-internet companies are buying into adtech By the end of 2019, the global gaming market isĀ estimated to be worth $152 billion, with 45% of that, $68.5 billion, coming directly from mobile games. With this tremendous growth (10.2% YoY […]

Assassin’s Creed Odyssey director talks how the team pulled off making the game relevant for nearly a year

Back when the “TV seasons” concept was announced for Assassin’s Creed Odyssey, I was skeptical, but Ubisoft pulled it off. With the release of the last chapter of the Atlantis saga a month ago, the ballad of Odyssey had come to an end, and the steady mix of paid and free DLC kept the game relevant for a […]